Daniel Craig and director Sam Mendes reportedly turned down multi-million dollar contracts from Sony and Samsung to feature their smartphones in SPECTRE
Daniel Craig allegedly blocked multi-million dollar offers from Sony and Samsung to feature their smartphones in latest blockbuster SPECTRE, after he and director Sam Mendes deemed the handsets not good enough for 007.
Sony reportedly offered the film’s makers $5m for Bond to be shot using the Xperia Z4, bolstered by an $18m marketing package. But emails leaked in the autumn 2014 hack of Sony’s internal staff emails reveal that both Craig and Mendes felt the handset wasn’t the right fit for Bond.
“BEYOND the $$ factor, there is, as you may know, a CREATIVE factor whereby Sam and Daniel don’t like the Sony phone for the film (the thinking, subjectively/objectively is that James Bond only uses the ‘best,’ and in their minds, the Sony phone is not the ‘best’),” [sic] Andrew Gumpert, president of worldwide business affairs and operations for Columbia Pictures, wrote in an email at the time, reported by Business Insider.
Samsung also reportedly offered $5m for its handsets to appear inSPECTRE, coupled with a $50m marketing package. Samsung previously signed lucrative product placement deals with two of this year’s biggest blockbusters, Avengers 2: Age of Ultron and Jurassic World.
Sony ran a ‘Made for Bond’ campaign featuring Moneypenny actress Naomie Harris, featuring the Xperia Z5 smartphone and Sony RX100 iv compact camera, but their products were not featured in the full feature film.
SPECTRE has broken UK box office records in the most successful opening week in UK history, taking £41m to date and looking on course to overtake Skyfall, which made more than £710m.
Craig has apparently been reprimanded by Sony executives for making comments over how he would rather ‘slash his wrists‘ than do another Bond film.
British spies advised businesses to consider stripping employees of company smart phones and memory sticks to protect themselves from cyber-attacks and using unsecured WiFi networks in March.