The Fifth Avenue Apple store has a new neighbor. Microsoft today opened its first Manhattan flagship store at Fifth Avenue and 53rd Street.
The Microsoft Flagship Store celebrated its grand opening with a ribbon cutting ceremony, and PCMag’s Sascha Segan was on hand to check out the five-floor, 22,000-square-foot store. Whether you’re eyeing a new Surface tablet, Lumia smartphone, or Microsoft Band fitness tracker, the company’s latest hardware is on display, as are Signature Edition PCs, the Xbox One, Office software, and a variety of accessories.
The first 1,000 people in line today received complimentary tickets to Redmond’s community concert featuring Pitbull, which kicks off at 8 p.m. tonight in Rockefeller Center. Gamers, however, are invited to 677 Fifth Ave. at 9 p.m. tonight ahead of the midnight launch of Halo 5: Guardians. The celebration offers access to early gameplay, giveaways, food, and more. Attendees can also win a trip for two to Seattle for a tour of Xbox and 343 Industries—creators of the Halo franchise.
Since opening its first brick-and-mortar shop six years ago, Microsoft has expanded its retail presence with more than 110 stores across the U.S., Puerto Rico, and Canada. But this is its first massive flagship store.
“One of our goals, since we started the stores in 2009, was to have a real marquee location where we could bring an expanded retail presence,” Kelly Soligon, general manager of Worldwide Marketing for Microsoft Retail and Online Stores, said in a statement.
“Frequently, we’re asked by customers, ‘When are you coming to my city?’ and New York has been one of the top requests,” she continued. “Waiting for that perfect real estate location, which we were able to secure last year, and building out the right footprint, is super exciting for us.”
On the third floor of Microsoft’s new Fifth Avenue location, visitors will find The Dell Experience, which showcases the full range of Dell products, from the XPS, Inspiron, and Precision computers to Alienware gaming products.
There’s also an answer desk for technical questions, troubleshooting, and repairs (team members speak a total of 19 languages); a community theater for training sessions and hosting in-store events; high-definition video walls that stream videos, images, and information; and the culture wall to display noncommercial, artistic images.
Redmond will also give more than $3 million in grants to 14 nonprofit organizations in each of the city’s five boroughs. Recipients include All Star Code, Brooklyn Academy of Music, Brooklyn Children’s Museum, Directions for Our Youth, National September 11 Memorial & Museum, Network for Teaching Entrepreneurship, New York Botanical Garden, New York Hall of Science, Per Scholas, PowerMyLearning, Staten Island Children’s Museum, Staten Island MakerSpace, We Connect the Dots, and Women’s Housing Economic Development Corp.
“This is something that is super important to us and really layers back up to the company’s mission of how we are helping people achieve more,” Soligon said. “We really strive to be part of the fabric of every community where we operate.”