Apple TV now available to pre-order from £129

Apple’s fourth generation Apple TV is now available to pre-order before shipping from October 30

Pre-orders for the fourth generation Apple TV are now live, priced from £129 for 32GB and £169 for 64GB.

Apple will start shipping the devices from Friday October 30, meaning they should arrive by November 3. HDMI cables are sold separately, though the box does come with a Lightning-to-USB cable and a power lead.

The company revealed the new set top box alongside the latest iPhone 6s and 6s Plus models, and the new larger iPad Pro in September. For the first time, it will support third party apps downloadable through the new App Store.

The new glass Touch surface on the remote allows your finger to act as a mouse cursor on the TV screen, and can also be controlled through a revamped version of digital assistant Siri to search for and play films and TV programmes via voice command, allowing users to pinpoint specific moments with ease.

The first Apple TV went on sale in 2007, after being tentatively presented to the world the previous year as iTV. After renaming it to Apple TV the company considered a return to iTV before the British broadcaster of the same name claimed they would “rigorously defend” their rights to the brand name.

Rumours are continuing to circulate that Apple is planning to launch its own streaming service in the vein of Netflix or BBC iPlayer, complete with original content.

CBS chief executive Les Moonves told Bloomberg TV earlier this month that Apple was “having conversations with everyone about doing their own streaming services”. “We have had those conversations, as have the other networks,” he added. “Do I think something will happen? Probably, but I do not know when.”

Daniel Ives, an analyst at FBR Capital Markets, told Bloomberg such a service would stand to make Apple between $2 and $3 billion in revenue by 2018.

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