Twitter reportedly to name Dorsey as permanent CEO

The microblogging service will name co-founder and interim CEO Jack Dorsey as its new chief this week, according to a report. His first job: getting more people to tweet.

Twitter’s interim CEO, Jack Dorsey, is about to become its full-time chief, according to a report Wednesday from Recode.

If true, then Dorsey — who also serves as CEO of payments company Square — would join a rarified circle in the tech industry. Steve Jobs and Elon Musk are among the few other chief executives to simultaneously oversee two companies. Jobs ran Apple while heading Pixar; Musk is CEO of both Tesla Motors and SpaceX.

Dorsey has been serving as Twitter’s interim chief since July 1, when then-CEO Dick Costolo stepped down.

Both Twitter and Square declined to comment on the report.

Dorsey’s first job: Make Twitter more appealing to more people. The imperative comes after the company in July said it had added relatively few active users — the metric that investors care most about — and said not to expect “sustained meaningful growth” for the foreseeable future.

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