Starbucks is rolling out its ‘order ahead’ mobile service in the UK, eliminating the need to queue
Starbucks is launching its Mobile Order and Pay system in the UK, allowing customers to order drinks through their mobile before dropping in to pick them up.
First launched in the US last year, Mobile Order and Pay works through the My Starbucks Rewards loyalty programme in the current Starbucks app, and allows users to customise their drink and food orders ahead of placing them.
Customers can order anything currently available on the Starbucks menu through the new apps, and create the popular combinations showcased on its secret menu. Starbucks said the app could save customers between 10 and 15 minutes a day.
Currently only available on iOS, the system will draw up a list of nearby stores with approximate wait times, with an average waiting time of three to five minutes.
Once the customer pops into their selected store to collect, their completed order is called out separately to the waiting queue, eliminating the need to wait around and, potentially, the era of the poorly-scrawled name on your cup.
Customers sitting in a Starbucks who want a new drink but don’t want to leave their possessions unsupervised could effectively use Mobile Order and Pay to order a new drink without having to get up – the luxury.
The coffee chain is also planning to roll out more wireless charging padsfor customers’ mobile phones in its stores across the UK, as well as extending the partnership it has with streaming service Spotify from the US to the UK.
The new system is available to use across 150 stores in London from October 1, with the rest of the country likely to follow in the new few months.