The search giant shows off two smartphones, two streaming devices, a tablet and a new version of its Android software. Google’s message is clear: We can be your everything.
Big screens, small screens, movies and music. Google wants to be everything to everyone.
On Tuesday, the search giant simultaneously unveiled two new smartphones, the Nexus 5X made by LG and the Nexus 6P from Huawei. The Mountain View, California-based company also took the wraps off two new Chromecast streaming devices, as well as a the Pixel C, a tablet that converts into a laptop.
“This year we’ve gone a step forward,” Google CEO Sundar Pichai said at a press event here. “We have a more comprehensive lineup.”
The new products underscore Google’s determination to expand the choices that consumers have when buying electronics and simultaneously drive users to its core search service. The Internet giant, soon to reorganize itself under a holding company to be named Alphabet, now sells everything from laptops to thermostats.
Google’s desire to sell more electronics pushes consumers toward its real moneymaker: the search, YouTube and maps services that contribute to its more than $65 billion in annual revenue. The strategy has been so successful that the European Commission is investigating the company’s business practices around its mobile products. The US Federal Trade Commission has reportedly started a similar investigation.
Google’s Nexus devices, like the 5.2-inch 5X and 5.7-inch 6P, run the company’s Android mobile operating system. Google gives Android to phone and tablet makers for free, and it now powers more than 80 percent of the world’s mobile phones. Companies including Samsung, Motorola and Sony make Android phones, and many alter the software’s design and features.