The amount of money Facebook makes per user is set to grow significantly within the next two years, analysts predict
How much do you estimate you’re worth to Facebook? If you live in America, it’s a lot more than if you’re a resident of the UK or other countries.
US Facebook users generate the site on average four times more advertising revenue than users outside of the country, making around $48.76 per year per user as opposed to $7.71, according to market research firm eMarketer.
Facebook places so much value on its native users due to the country’s comparative advertising market maturity compared to the rest of the world, despite the fact some 83.1 per cent of its daily active users are based outside Canada and the US.
Instagram is projected to account for 5 per cent of Facebook’s worldwide mobile ad revenue this year – around $600m. eMarketer predicts the photo sharing platform will make $1.48 billion in 2016, a 149 per cent increase compared to 2015.
Tools like PrivacyFix can work out how much revenue you generate companies including Facebook based on publicly available data, which estimates that women are worth around 25 per cent more than men when it comes to activity and advertising revenues.
The social network claims to have 968 million daily active users worldwide.
Advertising on social networks is big business, and Facebook is the biggest of them all. eMarketer predicts the platform will make $16.29 billion in ad revenues worldwide by the end of this year, an increase of 41.8 per cent compared to 2014.