Pebble launches first circular smartwatch the Pebble Time Round

Pebble has joined the likes of Samsung and LG by introducing a round smartwatch, which it claims is the thinnest and lightest in the world

Pebble has launched the Pebble Time Round, its first circular smartwatch and what the company claims is the thinnest and lightest of its kind.

Producing a round device pits Pebble against Samsung and LG, both of whom are aiming to challenge the gadget-heavy labels which have prevented smartwatches from infiltrating the mainstream.

Both the Samsung Gear S2 and the LG G Watch Urbane draw inspiration from more traditional rounded timepieces than the square faces favoured byApple and up until now, Pebble.

The Pebble Time Round will come in three finishes, black, silver or rose gold, with a choice of 14mm or 20mm leather or stainless steel bands. It is 7.5mm thick and weighs 28g.

Pebble claims that just 15 minutes of charging time will translate into a full day of battery life. The new device will feature the same e-paper display used in its predecessor models Pebble Time and Pebble Time Steel.

Pebble’s chief executive and co-founder Eric Migicovsky said the company recognised that wearable technology can’t be one-size-fits-all, along with the challenges of broadening a smartwatch’s appeal beyond a techy audience.

“Pebble Time Round looks different from anything we’ve ever made before and is the perfect addition to our growing product lineup,” he said. “It’s the first smartwatch that looks like a classic wristwatch and furthers our mission to create useful technology that blends into your everyday life, not the other way around.”

Prices start from £229, and it will start shipping in early 2016.

Pebble had hinted a big announcement was due on its webpage earlier this week.

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