London, you can now order burgers using emoji

Hungry Londoners can now order burgers using nothing more than emoji.

The inventively named BurgerBurger asks people to place orders for burgers, fries and beers using the relevant emoji. “Want two burgers? Send two emojis” the website explains.

The burgers are delivered from “London’s finest”, with Patty & Bun, Tommi’s and Meat Liquor all listed — although Honest Burger is nowhere to be seen. All deliveries are couriered to an address of your choosing. The site and service itself are the work of social networking app Togethera.

WIRED.co.uk tried to place an order for one burger using the service but, somewhat disappointingly, we were asked to complete our order online — there is also a £2 delivery fee for lazy diners.

The app comes as Amazon, Deliveroo and Gett, among other services, are exploring to varying degrees of commitment the concept of on-demand deliveries. Uber is among those services which has made stuttering progress in the area too, and though it seems content for now to stick with taxis the suspicion is that ultimately its infrastructure will be applied to other, broader services.

It remains to be seen whether offering one product — or rather three, in the form of burgers, fries and beer — will give Burger Burger enough momentum to make any sort of headway in the machine-learning gap between itself, Uber, Google et al. But one thing is for sure — August 27 is National Burger Day, so order away hungry Londoners.

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