Only 3pc of iPhone 6 owners use Apple Pay

Survey reveals more than a third of people don’t know how to use Apple’s new payment system

Just 3pc of iPhone 6 owners regularly use Apple‘s contactless payment system to buy products in stores, according to a new survey.

The findings also show that more than a third of people don’t know how to use Apple Pay, raising questions over how successful the technology giant’s new product – which was launched in the UK last month – will become.

Payments news site Pymnts.com and analytics firm InfoScout surveyed 1,498 iPhone 6 users as part of their third report on Apple Pay.

They found that just 13.1pc of people in June said they had used the Apple’s payments system, down from 15.1pc in March.

Only 23pc said they had just used Apple Pay when they were surveyed, compared with 39.3pc in March.

“The results are pretty clear…Apple Pay has not become a regular habit for users who have the application and are able to use it in stores that accept it,” said Karen Webster, Pymts.com chief executive.

When asked why they didn’t use Apple Pay, nearly a third of those surveyed said they were happy with their current payment method (credit and debit cards or cash).

Worryingly for Apple, 34pc said they didn’t know how the new system worked.

Apple Pay is available in numerous countries as well as at 250,000 shops across the UK.

The system uses the near-field communication chips embedded in the iPhone 6 to pay for goods and services by holding the device near a card reader.

The majority of payments using Apple Pay are capped at £20.

It is also designed to work with the Apple Watch, which has also rumoured to be struggling to gain popularity among tech fans.

Apple is selling less than 20,000 watches a day in the US, according to Slice Intelligence, down from 200,000 a day in April.

Although Apple is yet to reveal sales figures for its smartwatch, the company has previously said: “The response to Apple Watch has surpassed our expectations in every way.”

Jared Schrieber, chief executive of InfoScout, said: “The results of the survey also show that very few people are actually buying a iPhone to gain access to Apple Pay.

“What will be interesting will be to see how Apple Pay adoption will be impacted by Apple Watch users, which is something we will be tracking in our next survey.”

Appe did not return requests for comment on Apple Pay.

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